How To Make Rich Pins

Want to utilise Pinterest Rich Pins?

You lot should! They really pop your presence on Pinterest.

Rich Pins are absolutely gratuitous. They help both y'all and Pinterest users by providing more than context almost your product, recipe, or page on the Pivot.

Read on, because all info here is current for 2021!

What are Rich Pins?

Rich Pins are Pins that include extra information that'southward seen when you click on the Pin.

This info is chosen metadata and is pulled from the linked spider web page.

There are three types of Rich Pins you can use for costless:

Product Pins include real-time pricing, availability, and where to buy.
Recipe Pins have ingredients, cooking times, and serving sizes.
Article Rich Pins show a headline, writer, and story description.

There used to be free App Pins, but now these are only used for Promoted Pins. They'll show an install button so people tin download your app without leaving Pinterest. Simply, y'all must pay for that feature.

Equally a blogger with an audition that as well includes bloggers, my article is specific to Article Pins for WordPress bloggers.

6 Benefits of Rich Pins

These elements add together up to make Rich Pins look more professional and trustworthy:

Actress info – including more than keywords to surface in search!
Control over the info attached to all Pins from your site.
Rich info on Pin is updated when linked page is updated.
Bold title in the feed.
Branded with your involvement business relationship and profile picture / logo.
Follow button!

Y'all can identify Article Rich Pins by the extra information above and below the image on closeup, and the bold title in easily visible in the feed.

This is the metadata pulled in from your website. If you're precipitous with keywording on your post titles and meta descriptions, your Rich Pins already have a large reward! This info is attached to your Pin past the page it'southward linked to and tin only be edited by you.

When you update your web log post title and meta clarification, these volition as well update on all Rich Pins linked to that URL – regardless of who pinned it.

If you lot don't prepare a meta description for your blog mail service, then typically the first few sentences of the article are used instead.

Rich Pins ensure that if I update an article yearly, such as Best Pinterest Pin Size for 2021, the publish date likewise as the title change volition be reflected on the Pins that link to that page.

Pretty cool, huh?

This info travels with your Pin regardless of who pins or repins it. It tin merely be changed by changing the folio information technology'due south linked to.

Same if you lot change the price on a production with Production Rich Pins – the cost volition exist updated across all Pins.

Now when someone clicks the Rich Pin, they'll run into not only a bold headline, simply a little push to follow the account that enabled Rich Pins! Priceless, right?

Not-Rich Pins are starting to expect pretty blah, amiright?

How to add Rich Pins in 5 minutes

Perhaps y'all haven't added them because you didn't realize how fast and piece of cake it is – if you blog with WordPress.

If you don't use WordPress, you might need some tech assistance to add the needed markup language to your site. Merely on WP, information technology'southward washed for you!

Of course, if you're using your Pinterest account for business, you've got a Pinterest concern account, right? This is required by their ToS.

If non, better go direct with Pinterest by converting to a business account here.

How to Add together Commodity Rich Pins on WordPress

Article Rich Pins are perfect for bloggers. This tutorial only works for article pins.

Step 1: Add together Yoast SEO Plugin.

Activate it.

So go to the Social tab in its settings, so to the Facebook tab.

Yeah, Facebook! Other social networks use the Open Graph metadata that FB instigated. So y'all want this ON.

Be certain Add Open Graph meta data at the top is fix to Enabled.

Here'south a quick video walkthrough:

Notation: If you utilize Genesis themes, you already have Yoast, so skip this step!

If yous employ a different SEO plugin, ask a techie for help.

Step 2: Validate Your Rich Pins

Just get to the Rich Pin Validator.

Enter a URL from your site.

Click the Validate push button.

Cheque that the Rich Pin preview is what you expected.

Step three: You're washed! or Utilise for Rich Pins

If you become the green check and "Your rich pins are approved and on Pinterest" message, you are all done!

It will take a few days for your existing Pins to pull in the "rich" data.

Endeavor to be patient 🙂

If you lot go the dark-green cheque and "Your Pins have been validated!" bulletin, clickUtilise Now.

You should get a "thanks for your application" message as shown beneath.

It could take a couple days to hear from Pinterest with your approval.

Once canonical, it will likely take 2–3 days for your normal Pins to plough into Rich Pins!

Using the Rich Pins Validator to update your Rich Pins

Now, I said earlier that when y'all update your blog mail, the meta data on all your Rich Pins will update.

But sometimes this doesn't happen automatically.

No worries! Pinterest will aid us out.

Visit the Rich Pins Validator and enter the URL with Pins that need updating.

And so click on the blue Validate push button.

See if the information pulled in is right.

Check all five things shown, just peculiarly the asterisked ones:

Rich Pin blazon
Proper noun* (this is your post's meta title)
Publish date
Author
Clarification* (this is your post's meta description)

If the information isn't showing your updated meta title or meta description, click the 'fetch new scrape information' to update.

This prompts Pinterest to recheck the date, and then it should meet your contempo changes. This new data will and so pass on to the Pins linked to that article.

Below you can see the (erstwhile) title that was pulled in before I used the debugger, and then the updated one that corrected itself on the same Pin – after I entered the blog post URL in the debugger.

You can still edit this meta title that's been pulled in. 'LouiseM' isn't very compelling, and then I edited this part to '2021 Update!'

'Update' is a hot-button word!

Want to write Pivot titles that become more than clicks? Grab this cost-effective resource!

Check out Pinterest Championship Traffic Hacks eBook & video training.

If you lot're using a plugin or hard coding to set up Pivot descriptions and titles at the page level, these won't exist pulled in past the Rich Pins Validator. What's pulled in is the metadata of your blog post (or folio).

In addition, if you added or edited the title of the Pin on Pinterest, the validator can't update these. It'southward but updating the metadata from the page attached to the URL you take entered.

Simply that'due south cool, because your awesome meta titles and descriptions are still working for you, helping Pinterest see that your Pivot and the content it links to are relevant and trustworthy.

Help! Pin titles aren't showing on the Abode Feed

One matter people notice is that sometimes they become to the Abode Feed and at that place are no Pin titles.

Does this mean Rich Pins aren't working?

Not necessarily. Pinterest has been testing using Pin images with no text on the Habitation Feed. If you lot see this, you are office of the examination.

Simply the titles, descriptions, and Rich Pin data are still in that location. Users can see information technology all when they click the Pivot.

And it is still working on your SEO in the background, and then your Pins get establish in search. So don't worry.

Rich Pins and Manual Pins

If you upload an prototype to Pinterest manually, rather than pivot from your web log post, y'all need to add the information.

This is the title of the Pin, the description, and the URL.

You don't need to add your meta description from your site.

What happens is that Pinterest ties upwards the URL with the meta description on the page. It pulls this in one case the Pivot is live and adds the information to the Pin.

So you don't need to worry about doing it yourself.

Duplicate descriptions on not-Rich Pins

If you have a personal account or 1 without Rich Pins, you might detect there are notwithstanding two descriptions.

But if you study them, yous'll notice they are the same!

And so if an account doesn't accept Rich Pins, Pinterest but uses the Pin description in both spots.

Rich Pin bugs

I would be remiss if I didn't touch this subject.

We already mentioned that yous might see Rich Pins without bold titles in the feed. It appears that's a test.

Another confusing aspect is that sometimes yous'll see Rich Pins display a duplicate Pin clarification instead of displaying one that'due south the meta description.

If y'all see that, information technology'southward doesn't hateful you don't have Rich Pins! As always, check with the validator.

I believe that Pinterest all the same "knows" your meta description, and that it's working for y'all behind the scenes.

They've already told us this in the case of missing descriptions! They're yet function of the Pin info, simply invisible to you, simply are working their SEO magic.

Lastly, sometimes Rich Pins get approved in hours. Other times it takes weeks or even months.

I have no hush-hush connexion to fix that for you! People who accept written in to Pinterest have been told to be patient and give it 8 weeks.

Disable Rich Pins on specific pages

You can have the benefits of Rich Pins only where you desire them.

If there's a certain page or two where you don't want Rich Pins (for reasons I can't fathom, so please permit me know in a comment!):

Add this tag to the header of your page before the closing trunk tag:

The tag volition override the Rich Pivot meta tags on that page only and not affect the rest of your site. If y'all ever want to plow Rich Pins back on, remove this tag.